There are plenty of ways to attract new customers to your cafe but during the spring, summer, and autumn, outdoor seating is in the No. 1 spot. No matter what type of establishment you run, a simple patio or deck can increase your revenue by up to 30%.
So what is it about outdoor seating which has such a large effect on a cafe’s customer base? There are several reasons but most of them revolve around comfort. Many people say that eating alfresco makes the food taste better while others simply enjoy looking at a view while dining with friends or family.
With the beautiful weather that Australia has it makes sense for any cafe owner to think about taking advantage of it by creating an outdoor area where customers can dine or relax over a cappuccino; and with the stylish furniture that Cafe Chairs Melbourne offers, you can easily accommodate a growing number of customers, quickly and efficiently.
Choosing the right furniture for an outdoor area
There are plenty of things to consider when choosing outdoor furniture. First and foremost it needs to be durable, after all the last thing you want to see is furniture which warps or cracks after prolonged exposure to the elements. Typically you need to choose commercial outdoor furniture since this is specifically designed to withstand all the rigours of a (hopefully) bustling cafe.
For example, our premium chairs with arms are suitable for indoor and outdoor use and made from polypropylene with brushed aluminium legs to prevent rust. They’ve also passed AFRDI testing which will give you even more peace of mind. Available in a range of vibrant colours, including mint green, orange, pink, purple, red and blue, they’re both practical, colourful, and fun. To set different areas apart you could choose a couple of colours to keep the same theme but add a little extra pizazz.
Comfort is another thing to consider. Just because a chair looks good it doesn’t always mean it’s comfortable. If a chair is uncomfortable a customer is likely to beat a quick retreat and probably won’t come back again. The more time a customer stays at your venue, the more he or she is likely to spend. A loyal returning customer is also known to spend more than a new customer so it pays to nurture your valuable clientele. Our Stephanie chairs are a perfect example of chairs which will keep your customers sitting in their seats. Designed for outdoor use, they’re also extremely durable because of the weatherproof moulded resin that they’re made from.
In terms of outdoor tables you need to consider something that is low maintenance and water resistant. We stock a wide range of Werzalit and Isotop tables which fit the bill, so why not take a look at them.
Here at Cafe Chairs Melbourne we’re also holding a sale on outdoor chairs for the whole of October, so it’s a great time to buy. Browse our online store, or call into our Brendale showroom to see our products first hand. Alternatively if you need any more information on any of our products just give us a call on 07 3205 1616.