Category Archives: hints and tips

How To Engage Customers Through Live Streaming

black dslr camera taking photo of city lights

When running a cafe/restaurant, one of the most vital things to cultivate is customer engagement. Customer engagement brings rewards like customer loyalty, high visibility, high conversions, brand awareness, and many more.  One of the ways to engage your customers is through live streaming. It has clawed up the competitive and rocky slope of marketing and […]

Weekly Specials -Why Do They Work

The concept of weekly specials is not new, but its benefits are outstanding. Offering weekly specials is a unique way for your restaurant to create limited-edition meals, improve sales, and reduce waste. Restaurateurs are familiar with specials as they are a vital component of their restaurant’s marketing kit. Weekly specials keep things interesting for customers […]

Why Is Face To Face Customer Service Important

Surprisingly, face-to-face customer service is not exactly what it sounds like; it is more like assisting your customers in a more personal matter.  So instead of relying on telephone calls, emails, or the internet, face-to-face customer service is best because it involves the customer and an efficient representative of your business being physically present.  Increasingly, […]

Are Online Ordering Menus In Cafe And Restaurants Impacting Customer Experience

Yes, online ordering menus impact customers’ dining experience. Menus are vital in a cafe/restaurant; it can be compared to a business card because it introduces your business place to the world. Menus are an ordered list of food and drink options that customers can refer to when they visit your cafe/restaurant.  Life in our digital […]

How Customer Service Impacts Your Business

Your customers are the best marketers you’ll ever have once you meet their needs and exceed their expectations. Once your brand’s customer service is way below par, retaining and attracting new customers will be challenging. Did you know that poor customer service is the primary reason individuals discontinue business with a company?  Most customers will […]

Applying Discounts or Specials to your Business

Discounts appeal to everyone because they are free, and they allow value and quality to work together in tandem. Besides, managing margins, labor costs, and slashing food is a bit difficult. Develop new and innovative ways that will help increase your cafe, restaurant, and coffee shop sales. Incorporating daily menu specials, bulk discounts, and buy […]

How To Create Product Display

When customers visit your store, café, bakery, or restaurant, you want them to see what you offer because, most times seeing is buying; as you know, first impressions matter. Product display and visual merchandising go hand in hand. Your store needs to be consistent in delivering unique visual representations of all your products and services […]