You can never afford to stand still in business and if sales aren’t going quite as well as you might like, then why not consider these tips to help maximise your cafe’s revenue. It isn’t just about tapping into the latest food trends either but more about learning the type of strategies that have proved to raise revenues. From introducing more branded merchandise and more expensive ‘special’ drinks, there are several ways you can encourage new customers through your doors and keep your regulars coming back time after time. So let’s dive in and take a look.
Fancy a glass of wine?
Yes, that’s right wine. Put wine on your menu. Take a tip from Starbucks and start selling wine after 4 pm. The popular coffee chain began an experiment back in 2010 serving wine after 4 pm in order to capitalise on the slower part of the day. Known as ‘Starbucks Evenings’ projections show that by 2019, Starbucks can expect to have added $1 billion to their overall revenue. As well as wine, they also serve craft beer and small plates of food to accompany it.
Limit freelance users
As nice as it is for freelancers to have access to your free wifi when they’re sat there for several hours having only ordered one coffee, that’s not going to pay your bills. Starbucks have actually started covering up some of their wifi points while other coffee shops have put a limit on the time you can spend before either ordering something else or paying to use wifi. If this isn’t your kind of approach, you could always consider putting up a sign that delegates certain hours for free laptop use during your busiest times.
While you may not want customers lingering for hours and not spending, sometimes this can be turned on its head to good effect. We’re talking about board game cafes. This takes into account a person’s desire to come and socialise. They could bring their own set of friends or come along in the hope of meeting new friends. Due to the social nature of board games, cafe owners are finding that drinks and snacks are generally enjoyed for the group as a whole, proving that lingering can equal money.
Did you know that sales of gift cards have steadily increased since 2007 and, according to US figures, it’s estimated that by 2018, the numbers should stack up to $160 billion? Consumers take pleasure in giving and receiving gift cards in all forms, so why not introduce them in your cafe. They’re a great way to generate interest in your cafe and to benefit from repeat visits in many cases.
These are just a few ideas to help you increase your cafe’s revenue. Other things to try include point of sale purchases and in-store displays or signage. Think what attracts you into a coffee shop and what areas you gravitate towards once inside. Then try and introduce some these ideas into your venue.
At Cafe Chairs Melbourne we don’t just offer advice and tips, we also stock an extensive range of affordable cafe furniture. So if you’re considering a makeover this year in order to attract new clientele, then you know where to come for quality furniture at some of the best prices in town.